Evidence over opinion
Every statement in our reports is backed by documented cases. No guesses, no speculation, no "I think".
About
We analyze online marketing methods, including the ones that fail.
Why we started
The online marketing space is full of success stories. What it's missing is honest documentation of what doesn't work, and why. That's the gap we're trying to close.
Most "make money online" content promises results without showing evidence. Most case studies only show wins. And most people who fail simply stop talking about it.
We collect both sides. For every proven method, we document the failures. For every success, we document the risks that were taken. The result is a more realistic picture of what actually works, and what doesn't.
What we do
We continuously collect documented cases of online marketing methods from publicly accessible online communities. Each case is analyzed, scored, and anonymized.
5,994 documented cases. 3.5 years of observation. 38 recurring failure patterns.
From this database, we produce structured reports. The first is the Case Brief, a free sample of five cases. The Failure Report, covering the full failed-case dataset, is in preparation.
Our reports are built for people who want to make informed decisions. Not for people looking for shortcuts.
Principles
Failures over highlights
Failure data is more valuable than success stories. It tells you what to avoid, which is often the most useful information.
Transparency over polish
We show our methodology, our limitations, and our gaps. If we don't know something, we say so.
Realism over hype
No promises of wealth. No "get rich quick". Just realistic assessments of what's possible, and what isn't.
We do not ask you to take any of this on faith. The Case Brief is the proof. Five real cases, structured the same way as the full reports. Judge the method, then decide.